WAA the chosen one as Birmingham marketing agencies merge

SUTTON Coldfield marketing agency WAA has merged with Moseley-based Chosen Communications.

Financial terms have not been disclosed.
 
The deal will see Chosen – described as a brand activation specialist – relocate its operations and staff to WAA’s headquarters on the other side of Birmingham.

But it will continue trading under the Chosen brand name.
 
WAA Group CEO Andrew Wilson believes the merger offers a great opportunity for both agencies.

He said: “There is a huge amount of synergy between the two organisations and we really see this as very beneficial to both offerings.
 
“Having the best balance of skills, expertise and experience within the group family has always been WAA’s aim and Chosen certainly adds to that greatly – this move will significantly strengthen the offering of both agencies.”
 
Jon Derry, chairman of Chosen, said: “This is a strategically important development for Chosen as WAA Group will give the team access to top expertise in areas such as digital, content and PR provision.
 
“This reflects the increasing needs of our UK and International client base and will allow us to provide even better brand activation solutions to our clients, so their brands continue to be chosen more often.”