As German Market opens, Birmingham launches its Christmas shopping campaign
ON the day that Birmingham’s German Market opens, Retail Birmingham has launched its Shopping in Birmingham Christmas campaign.
As the only city outside of London to boast a John Lewis, Selfridges, House of Fraser, Harvey Nichols and Debenhams all within a five minutes’ walk of each other, plus a host of flagship stores and independents, the campaign will highlight the city’s retail offer and its status as a leading destination for Christmas shopping.
The campaign will go live on Monday (November 16) and will feature regional advertising, digital, outdoor media and radio promotions voiced by Birmingham-born actor Adil Ray of Citizen Khan fame.
Retail Birmingham will also be working with the Birmingham Community Gospel Choir, which will be providing the soundtrack to the campaign. Voted BBC Songs of Praise Gospel Choir of the Year 2015, the choir will perform 1990 hit song All Together Now.
Steve Hewlett, BID manager at Retail Birmingham, said: “The Christmas period is one of the most important times of the year for retailers so we wanted a campaign that would support that and position Birmingham city centre as the first choice for Christmas shopping.
“It’s been great to have the involvement of Birmingham advocates like Adil Ray and the Birmingham Community Gospel Choir as they have really helped bring the campaign to life.
“The major retail developments in Birmingham this year have positioned the city as a first choice shopping destination and our campaign aims to encourage shoppers to visit Birmingham and enjoy the big names, department stores, independents and food and drink outlets that it has to offer.”
