New pair at Cogent Elliott

COGENT Elliott, the Meriden based communication agency has appointed Alan Gilmour, as director of brand & insight led marketing and Louise Bucknall as its PR specialist. Cogent  recently added new clients to its roster including ClubMed NMEA, Atos Origin, Severn Trent Water and Amtico.  Mr Gilmour joins Cogent from the Identity & Passport Service where he was director of insight and marketing.  Previously, he held senior marketing positions at Heritable Bank and Lloyds TSB.  Louise Bucknall joins the agency after working as a communications consultant for Lloyds Banking Group and The Department For Children, Schools and Families.  She has also held several client side PR roles notably working for Taylor Woodrow Plc and Severn Trent Water. Tim Pile, CEO at Cogent said: “  These appointments continue our practice of recruiting many of our senior people from client side positions to ensure we can mix commercial rigour and understanding with strong creativity. I believe that it is this mix that helps make Cogent distinctive and successful.”

Speed of the essence in Wyatt’s new campaign

MARKETING agency Wyatt International has been appointed by Legrand, a UK and global leader in cable management, wiring devices and power distribution, to support a new product launch. Wyatt was asked by the fellow Birmingham-based Legrand to create an integrated campaign to raise the profile of both the Salamandre product and the company brand. Salamandre is an ‘easy install’ steel trunking system that can be fitted up to 50% faster than its competitors. Based on the theme of speed, Wyatt launched the product promotion in December with Legrand challenging electrical installers to rise to the challenge of becoming the UK’s fastest fitter. The roadshow events are currently being held at distributors and wholesalers. Social channels such as Facebook and Youtube report the action live, with speed records, pictures taken and videos filmed. Wyatt International’s client strategy & creative director, Mark Fones, said: “We know that demonstrations equal sales, and we want to give them an opportunity to try out the product and potentially win great prizes, including a trip to the British Grand Prix.” Mark Evans, marketing director at Legrand, said: “We were impressed by the digital expertise Wyatt demonstrated and the creative concept was one that we felt really encompassed our key messages and the essence of the Salamandre product.”