Black Country brewer cheered by new investment
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Black Country brewing company Sadler’s is to grow its presence in the craft beer industry after receiving an injection of funding.
Halewood Wines and Spirits has invested into the firm to enable the family-owned brewer to further capitalise on the growing craft beer market.
The deal sees Halewood take a majority stake in the company.
Sadler’s, which was founded in 1900 in Oldbury, is currently operated by fifth generation brewer, Chris Sadler and following the deal, he will remain in his role and utilise the partnership with Halewood to expand the reach of Sadler’s craft beer portfolio.
Sadler’s will benefit from Halewood’s UK and global infrastructure. In addition to gaining new routes to market, the business will receive support in the marketing and promoting of its award-winning craft beers.
This strategic deal complements Halewood’s recent investment in Cumbria-based Hawkshead Brewery and further strengthens its craft drinks portfolio.
Chris Sadler, managing director, said: “We’re proud of our family business and have a strong following throughout the Midlands and increasingly elsewhere in the UK. Halewood’s investment gives us opportunity, not only to continue providing hand crafted beers with a strong provenance locally, but to expand our reach throughout the rest of the UK and internationally.”
Stewart Hainsworth, Group CEO, Halewood Wines & Spirits, added: “Sadler’s has a fantastic family heritage and Chris has continued the passion for creating characterful beers with a point of difference. The current Sadler’s generation is talented and visionary while upholding the original family ethos and with Halewood’s focus on craft, we’re looking forward to supporting their business.”