Cube entrepreneur plans to bowl over Birmingham with new plans

The Cube, Birmingham

One of Birmingham’s most recognised buildings could be the base for a new bowling alley under plans submitted to the city council.

Neil Edginton’s EDG Property has applied for planning permission to change the use of part of The Cube to accommodate the new facility.

The application proposes the conversion of two vacant units on Level 6 of the building. One for the units was previously occupied by the Geisha cocktail bar, while the other has never been occupied. Part of an office suite reception area, which again has never been occupied, will also be required for the new scheme.

The conversion will create one unit totalling almost 900 sqm.

EDG is keeping its options open by trying to secure a hybrid permission that will enable it to retain the existing conditions for the space should the bowling alley scheme not prove viable.

The bowling alley, should it win permission, would be open between 10,30am and midnight Mondays to Wednesdays, and 10.30am to 2am on Thursdays through to Sundays. However, the design statement submitted for the scheme said it was unlikely the operator would trade until 2am but the flexibility is needed should it host special events or private bookings.

CBRE said the scheme would deliver positive benefits to the site and re-use vacant space. It said it would also add to the vitality of the local offer around the Mailbox and The Cube.

It states: “The proposals will deliver a number of positive benefits including a significant investment into the area, and the opening of a boutique bowling alley by an established and well-regarded operator.

“The development will directly create 10 full time jobs, as well as 10-20 part-time jobs.

“The proposals are located within an established mixed-use area. Given the nature of surrounding commercial town centre uses, this will limit the potential for amenity impacts arising from the proposal.”

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