China bolsters Jaguar Land Rover as global sales dip in other key markets

Growth in the important Chinese market has helped Jaguar Land Rover buck the trend of declining growth in the UK and other global markets.

The company has announced a 3.6% increase in global sales in July but this was largely down to the success in China, where sales were up 34% year-on-year.

The territory benefited from the introduction of the long wheel base Jaguar XFL as well as strong sales of the Jaguar F-Pace, Discovery Sport and Range Rover Evoque.

In total, the company sold 46,074 vehicles last month, but outside of China retail sales were down in the UK (1%), Europe (6%), North America (3%) and other Overseas markets (6%).

Andy Goss, Jaguar Land Rover Group Sales Operations Director, said: “July has been another successful month for Jaguar Land Rover, particularly in China, where we reinforced our commitment to the market by opening our new engine plant in Changshu.

“Year on year, we have seen an increase in sales for Land Rover, led by continuing strong sales of the Discovery Sport and Range Rover. The new Range Rover Velar has already reached customers in the UK and Europe and we anticipate continued strength of sales as Velar continues to go on sale around the world.”

Jaguar sales reached 12,964 vehicles in July, down 2% on July 2016. Land Rover retailed 33,110 vehicles in July, up 6% year on year, reflecting the sales of the new Discovery and Range Rover as well as the introduction of the new Range Rover Velar.