SevenCapital given green light for £270m leisure scheme

How the North Star scheme will look

Birmingham developer SevenCapital is to progress a new £270m leisure development after securing planning permission for the scheme.

The firm agreed a joint venture arrangement with Swindon Borough Council earlier this year to progress the 500,000 sq ft development, dubbed North Star, which has now won planning consent from the local authority.

North Star is the latest addition to Seven Capital’s existing £1bn development programme, which includes a mix of large-scale residential, commercial, and mixed-use developments, some of which, like North Star, are catalysts for wider regeneration.

Included in proposals are a 2,000sqm snow and ski centre, along with a 130-bed hotel, a 14-screen IMAX cinema with the largest IMAX screen in the UK, a new Hollywood Bowl and a number of other leisure attractions including trampolining and climbing. This will all be supported with a large number of new restaurant and retail units. It also includes updates to the town’s existing Oasis Leisure Centre.

The development, one of the largest of its kind in the UK, is expected to launch by 2021.

John Watkins, director at SevenCapital, said: “This is the first and most important step to delivering this much-anticipated scheme for Swindon. Now we have outline planning granted, the work really begins on getting all the detail filled in ready to submit detailed planning in the New Year, after which we can get to work on making this project a reality.”

Elsewhere, SevenCapital has also made its first move into the shed market with Seven at Pineham, a development of two industrial and logistics units in Northampton, set for completion by the end of this year.

The new units, ‘Seven 40’ (below) and ‘Seven 60’, are strategically located within the golden logistics triangle and demand is expected to be strong.

Seven 40 extends to 41,097 sq ft and Seven 60 63,305 sq ft. The industrial area is also home to occupiers including Sainsbury’s, BMW Dalepak, Royal Mail, The White Company & Pets at Home.

Simon Dicken, director at SevenCapital, said: “With the current shortage of available good quality stock in the ‘mid-box’ market, now is the perfect time for SevenCapital to launch into this area and start to help close the gap.

“This site at Pineham is in an established and sought-after spot within the logistics world and will offer two fantastic opportunities for businesses looking to move or expand their industrial operations into a location with unrivalled transport links between the Midlands and eastern areas.”

The two units are expected to be available from December.

Seven 40 at Pineham

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