Developers seek approval for latest city centre apartments scheme

How The Timber Yard development will look

Plans have been submitted for a major apartment scheme in Birmingham city centre.

The Timber Yard development on Pershore Street is for 379 apartments, commercial units on the ground floor and parking.

It is being delivered by Pershore Street Ltd, a joint venture partnership between Galliard Homes and Apsley House Capital.

The partnership has already invested more than £500m in Birmingham before it moves forward with the latest site. Its other sites in the city include Soho Loop and Northwood Street in the Jewellery Quarter.

It has now submitted plans to develop the Pershore Street car park site within the Gooch Street Estate, which follows its purchase of the site earlier this year.

Robin Norstorm, director of Apsley House Capital, said: “The Timber Yard development promises to revitalise this area of the city centre, bringing high quality residential units for young professionals in what will be an exceptional development.”

The development, designed by Claridge Architects, will include a large landscaped courtyard garden for residents, concierge service, sheltered bicycle storage and access to landscaped pocket parks.

Called The Timber Yard in tribute to its historical use, the development aims to complement and enhance the area’s character.

How The Timber Yard development will look

It also looks to maximise the potential from the £600m redevelopment of Birmingham’s Smithfield as well as the ongoing regeneration of the Southside quarter.

Stephen Conway, executive chairman of Galliard Homes, added: “Birmingham offers great growth potential and has a lively cultural scene that we will promote and instill in our developments. The Timber Yard will be no exception.”

Charles Gillett, of Pennycuick Collins, adviser to the Gooch Estate, which retains its freehold interest in the site, said the development would add much-needed high quality living space to the city centre.

Will Jordan, partner, Knight Frank Birmingham – which acted for the purchaser, said: “These are really exciting times for the area of the city, which is constantly evolving. Being so well located to New Street, Arena Central and Paradise, and with the huge potential of Smithfield, it will transform the landscape even further.”

The Gooch family, who owned the estate, started to develop the area in the late 18th century. The first 99-year lease agreements for the newly built properties on Lower Hurst Street date from 1834. The area evolved into a dense mix of three-storey shops and factories, including a timber and scrap metal yard, as well as plywood and aluminium works. By 1970 most of the shops and factories had been demolished and car parking had been introduced.