PR agency prepares to write the next chapter in its Story
Growing PR agency Story Comms is looking to write the next chapter with a repositioned identity to reflect its growth.
The Birmingham firm was founded by Marketing Birmingham’s former head of communications Amanda Lowe four years ago.
It has seen revenue increase by 50% in the last year, boosted by a collection of client wins including mobile payment firm PM Connect, Leicester City Council, engineering consultancy WSP, and West Midlands Combined Universities. An office move to accommodate its larger team has also added capacity for its planned growth.
“When I set Story up, it was to challenge the London market, ” said Lowe. “Four years on, that hasn’t changed. Although the majority of our clients are based in Birmingham and the Midlands, now we are winning national and international briefs.
“Over the next three years we want to at least double in size as we broaden our service offering. We have offered quite traditional PR and digital PR, but that’s moving very quickly into content, film production and creative workshops.”
Story Comms’ new brand will see the business focus on supporting regional, national and international brands across professional services and placemaking.
Lowe added: “The rebrand is about how the business has changed, how our specialisms have changed – what is it that we offer that is different to the other great businesses working in this space.
“We really see an opportunity to grow in the Midlands.”
Story Comms won Newcomer of the Year at TheBusinessDesk.com’s Business Masters in 2016 and was voted Outstanding Small Public Relations Consultancy 2017 by the CIPR.
It has recently appointed a new director, Gill Holtom, who arrives at the firm after holding a number of leadership roles across Midlands agencies. Vicky Malone has also joined from WAA Chosen.