West Brom branch announces relocation to shopping centre

The West Brom has announced plans to open a branch at New Square Shopping Centre, which will see the closure of two existing sites in West Bromwich town centre.

The mutual said the relocation aims to offer better accessibility and improved facilities for customers.

The building society is taking over a vacant unit close to the anchor Tesco Extra store.

Branch manager Pinda Kang said: “This is a really exciting move for the West Brom that puts our hometown branch right in heart of the retail district and enhances the quality of service we can offer people locally.

“New Square is an extremely popular shopping area that is playing a key role in the wider regeneration of the town.  Establishing a branch here will makes things convenient for our existing customers and hopefully help us to attract new ones too.”

West Brom said the Dartmouth Square branch will close first, around one week prior to New Square opening its doors, but 321 High Street will still be available.

It said it will only close 321 High Street when New Square is ready to begin operating.

Steve Burr, centre manager at New Square Shopping Centre, said: “The West Brom is a fantastic addition to New Square, bringing an incredibly useful and convenient service to complement the centre’s extensive retail and leisure offering.  It’s also great to have such an iconic local business make its hometown base at the shopping centre.”