Birmingham’s Grand Central to become home of first Herman Ze German site outside of London
German eatery Herman Ze German is to open its first UK site outside of London at Grand Central, Birmingham.
Due to open on April 1, the brand will be located next to Tortilla in the former Square Pie unit, within Birmingham’s iconic Bullring Estate which comprises Bullring & Grand Central, and Link Street.
Herman Ze German serves authentic German sausages and since launching in 2008, it has four sites in London and a food truck in Germany.
The 700 sq ft Grand Central site will serve 42 covers of the brand’s signature currywurst, authentic chopped German bratwurst topped with Herman’s curry-tomato-sauce, and schnitzel served with a choice of toppings.
Alongside the food, it will also offer a variety of excellent German beers, including Fruh, Kolsch, Erdinger and Schneiderweisse.
Iain Mitchell, UK commercial director at Hammerson, said: “Herman Ze German will be a great addition to Grand Central’s already strong restaurant line-up. The fact that the brand has chosen Grand Central and Birmingham for its first site outside of London is a real vote of confidence in the city, and highlights the centre’s position as one of the UK’s premier retail and leisure destinations.”
Azadeh Falakshahi and Florian Frey, co-founders of Herman Ze German added: “We are super excited to be bringing our famous Currywurst, Schnitzels and grilled Black Forest sausages to Birmingham. With its line-up of leading retailers and restauranteurs and location directly above the busy New Street Station, Grand Central was the obvious choice for our first site outside of London.”
The new restaurant interior was designed by freelance Berlin-based designer Lena Kramer. Local contractor Charles Evans, who also worked with Grand Central brand Mowgli, has been commissioned to complete the fit out.
