Approval set for 261-bed luxury Birmingham hotel

A multi-storey car park looks set for demolition after plans for a 261-bed luxury hotel were recommended for approval by the council.

Planning and development company NJL Consulting on behalf of Jurys Hotel Management, submitted the plans for the Nyx hotel, a luxury boutique hotel brand.

The total investment in the site would amount to £33m, with approximately 110 jobs to be created, in addition to construction jobs during building works.

Plans submitted in February this year include a gym, 261 rooms across floors 4 to 11, as well as a restaurant, bar and terrace at the Berkley Street site.

They also involve the development of a 152-space car park. The intended site is just off Broad Street within the Westside and Ladywood quarter, and adjoins an existing Jurys Inn hotel which was built in the 1970s.

The brownfield development will be Nyx’s first new-build hotel in the UK. It will be owned by the Fattal Hotel Group, self-described as “Israel’s leading hotel operator”. It owns the Nyx, Jurys Inn and Leonardo Hotels brands within Europe.

The Nyx brand opened its first hotel in Milan in 2017. Manchester and Birmingham were both identified as potential sites for the brand, but the city’s Michelin-starred restaurants, transport (including Metro and HS2) and the NEC were highlighted in the report.

Council planning executive said: “Subject to safeguarding conditions I welcome the redevelopment of this site which would result in a well-designed and sustainable hotel development just off Broad Street which would positively contribute to Birmingham’s growth and regeneration aspirations.”

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