Social media publisher secures £1m funding
Tamworth based social media publisher On The Tools has secured £1m in funding from a private investor to launch a social media and publishing agency called Electric House.
The Electric House group will combine the services of a social media and marketing agency model with an online community-first media publisher.
The funding will accelerate the growth of the agency and relocation to offices at Fort Dunlop in Birmingham.
On The Tools was co-founded in Tamworth in 2014 by two friends, Lee Wilcox, CEO,and Adam Barrie, creative director.
On The Tools has evolved over the past five years to become a business employing 40 people, with offices at the Sir Robert Peel Mill, in Fazeley, Tamworth. The new offices in Birmingham will be able to house up to 110 people, within a 10,000 sq ft space.
Wilcox said: “We’ve been on a journey for the past 12 months to secure funding for our business expansion plans and are thrilled to have achieved funding at the £1m mark. The investment will allow us to officially launch an exciting new agency offering, with relocation to new offices in Birmingham which will allow us to continue to grow.
“Building a collaborative and innovative business is something I’m incredibly passionate about. The investment will also allow us to recruit new people into the team, and the right fit will always be our number one priority.
“The name Electric House was chosen as the name of the agency as this was the name of the original 500 square foot office we occupied in Wilnecote, Tamworth.
“We also felt the name Electric House accurately represented the energy, pace, but equally pragmatism of the people who make up the agency. It’s also relevant to our roots within construction.
“On The Tools has continued to grow through its community-first publishing approach. What this means is simple, we have a two-way relationship letting the community drive the news agenda, and letting them consume content the way they want to – which is mostly via video.”
Electric House will launch offering a range of services including: brand partnerships, campaign strategy and delivery, insight, brand partnerships and creative content and production.
