College looks to boost student numbers with hire of marketing agency
South & City College Birmingham has appointed One Black Bear to devise an advertising campaign to boost student numbers.
The large FE college comprises eight campuses and also incorporates Bournville College.
One Black Bear won the competitive pitch before Christmas with new work due to roll out in early Spring.
Kate Hartshorn, managing partner at One Black Bear, said : “Education is changing rapidly and colleges have to find a credible way of securing good applicants in an ever more crowded marketplace. We’re delighted to be working with another Digbeth based client and look forward to giving them a point of difference and consistent tone of voice to all their marketing.”
Alma Aganovic, executive director of marketing and customer experience at South and City College Birmingham, added : “We are delighted to be working with such an innovative agency and we look forward to launching a campaign with a difference”.
The appointment follows closely on the back of One Black Bear being appointed to handle promotion of the Digbeth estate recently acquired by Oval Real Estate.
