Retail expert joins LEP board

A multi award-winning entrepreneur has joined the Coventry and Warwickshire Local Enterprise Partnership (CWLEP) board.

Jess Jeetley was awarded an MBE for Services to Entrepreneurship after launching her internet fashion website for petite women, Jeetly.com and for her work mentoring startups.

The 39-year-old won the Best Fast Tech Start-up of the Year in 2014 and was presented with the Entrepreneur of the Year trophy at the London Asian Business Awards three years later while she also earned the National Business Mother of the Year title from NatWest.

She is also a working group lead of the government’s newly-formed Artificial Intelligence Council and was chair of the steering committee of the International Women in Business Organisation from 2012-2017.

“I am delighted to have joined a high-performing progressive board which believes in actions not words and I look forward to supporting the CWLEP in achieving the ambitious goals it has set for the next few years,” she said.

“I will be adding value to the board by representing the retail sector with my seven years’ experience of running a retail business as well as supporting retail businesses in Coventry and Warwickshire by facilitating partnerships and helping with funding opportunities.

“These are extremely difficult times for retailers to stay in business during a pandemic and I want to help give them a voice.

Nick Abell, interim chair of the CWLEP, said: “Retail is undoubtedly going through a tough time right now and Jess’s experience in this sector will prove invaluable in helping the CWLEP to provide support to these businesses when they need it the most due to the coronavirus.”

“Jess has provided entrepreneurial leadership throughout her career and will have a big contribution to make in ensuring the CWLEP continues to play a major part in driving the area’s economy forward.”