New images reveal transformation of prominent Jewellery Quarter site

New images from property developer HBD reveal the plans to transform a key site in Birmingham’s Jewellery Quarter, currently home to Cornwall House.

Located on Ludgate Hill, it is a prominent site along a key route linking St Paul’s Square and the Central Business District.

HBD is proposing to demolish the existing 1970s canal-side building, replacing it with a residential scheme of 95 apartments and over 5,000 sq. ft. of ground floor commercial space.

Simon Raiye, development manager at HBD, said: “We want to completely transform the site – the new scheme will not only provide high-quality apartments in a sought-after neighbourhood, but will also ‘reactivate’ this part of Ludgate Hill. By incorporating a commercial element, we can create interaction at street level to continue the area’s leisure offer and contribute to the community living and working in the Jewellery Quarter.

“It’s a multi-dimensional scheme that is much more fitting of its location within one of the city’s most vibrant and celebrated areas.”

Phill Shepherd of BPN Architects, said: “This is a very prominent site with a huge amount of potential – we’ve worked hard to make sure that the new scheme sits well within the area and is sympathetic to its surroundings. During the Victorian period, the adjacent building was a Hinge Works, so there are elements of the design that reflect that. The use of a terracotta palette in the façade is also a nod to Birmingham’s history; terracotta was incorporated in numerous buildings following a shortage of stone masons and good quality stone, with several examples in the site’s vicinity.”