Bar and restaurant group launches venue in former nightclub

Bar and restaurant group Mission Mars has launched its first bar venue in Birmingham at a former nightclub in Digbeth.

Retail and leisure property consultancy Creative Retail sealed the deal for the letting of the former Air Nightclub at Heath Mill Lane on behalf of landlord Oval Estates – owners of The Custard Factory.

Mission Mars are known for their innovative bar, restaurant and entertainment spaces as well as live and club venues.

The new bar and live music venue is called Zumhof Biergarten and is situated in the 12,000 sq.ft 1920’s factory building.

It will feature speciality beers such as ‘unpasteurised Pilsner’ and a food hut serving bratwursts and burgers alongside Rudy’s Pizza, another Mission Mars brand, provided fresh from the Bennett’s Hill store every day.

Jo Salmon, of Oval Estates, said: “I am thrilled to have such a innovative and unique operator taking this landmark building in the centre of Digbeth, which holds so many memories for so many people. Mission Mars’ creative and collaborative approach makes them a perfect addition to the neighbourhood and I am confident the ideas and ambition already demonstrated by Mission Mars will be a welcome addition to the exciting emerging scene in Digbeth.”

Ed Purcell of Creative Retail, who acted for the landlord, added: “The former nightclub sits in a very prominent corner location within the Custard Factory Estate. The building has been vacant for nearly 10 years, and it is great to conclude a letting within a matter of weeks, whilst in challenging circumstances, to a successful and proved leisure operator.”

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