Shakespeare’s England announces partnership with council

Rugby’s attractions are set to be given a major tourism boost thanks to a partnership between Shakespeare’s England and the Borough Council.

Rugby Borough Council joins the ranks of a host of other venues and attractions from across Stratford-upon-Avon, Warwick, Leamington, Kenilworth, Coventry and the surrounding areas such as the Royal Shakespeare Company, Kenilworth Castle, Shakespeare’s Birthplace Trust, Mallory Court Hotel and Spa, the Belgrade Theatre, Coombe Abbey Hotel and Warwick Castle.

Rugby attractions will be now highlighted with the new partnership including the World Rugby Hall of Fame – where visitors can discover the game’s humble origins to its global success.

Other venues include the Rugby Art Gallery and Museum, The Benn Hall and Caldecott Park, which opened in 1904 and named to honour and remember the Caldecott family.

The family were lords of Rugby Manor and Thomas Caldecott was the last Lord of the Manor and died in 1875.

Helen Peters, chief executive of Shakespeare’s England, said: “It is fantastic news that we are now working with Rugby Borough Council and they are part of the Shakespeare’s England family to help boost tourism in and around the town.

“Rugby has some fantastic attractions and we look forward to showcasing them to our audience and the tourism industry as a whole.

“The venues are now featured on our website for people to find out more information and also plan their visits.

“Warwickshire is an amazing county filled with so much to interest visitors, so it is very exciting for Shakespeare’s England to be branching out to showcase a new area of the county.”

Cllr Jill Simpson-Vince, Rugby Borough Council portfolio for growth and investment, said: “We’re delighted to join Shakespeare’s England and showcase Rugby’s unique historical and cultural attractions alongside Warwickshire’s wider tourism offer.

“Tourism has a major role to play in driving Rugby’s economic recovery from the pandemic, and with Coventry City of Culture 2021 and Birmingham hosting the Commonwealth Games in 2022, we’re looking forward to working with our partners across Warwickshire and the wider region to maximise the benefits such major events can bring, and increase the number of visitors we welcome to the birthplace of Rugby football.”

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