Takeaway delivery app developer swallows up Australian firm

Stoke-on-Trent-based takeaway delivery app Foodhub has bought Australian counterpart Eat Appy in a multimillion-pound deal.

Foodhub launched its app in the US, Mexico, Guatemala, Ireland and New Zealand last year. This acquisition sees the first step of its global roll-out in 2021.

Mohamed Chaudry, chief financial officer at Foodhub, said: “The acquisition of Eat Appy significantly increases our global footprint, our number of delivery partners and our pool of hungry customers. This business move is the largest Foodhub acquisition to date and shows our commitment to international growth, despite a year of uncertainty for many.”

Last March, during the first wave of the pandemic, Foodhub launched a £3m rescue package into the pub and restaurant industry offering its technology for free to help keep businesses afloat.

Pubs and restaurants which might not usually provide a takeaway service were offered a solution to help them survive.

At the time, Foodhub offered its online ordering system free of charge for three months, so that pubs and restaurants were able to generate some turnover.

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