Marketing agency fuels up with latest client

Birmingham-based fuel card and fleet management services provider The Fuel Store has appointed marketing agency Digital Glue to deliver its PR campaigns.

The Fuel Store, based in Birmingham city centre, is a family run business which started five years ago.

The business offers companies with a commercial fleet an alternative way to keep on top of fuel spend and fleet management solutions.

Digital Glue, a marketing and creative agency based in Digbeth, will be assisting The Fuel Store with public relations campaigns, and marketing support to help The Fuel Store achieve their ambitious growth aims.

Digital Glue’s digital marketing team will also be working on SEO and designing and developing a new website.

Alongside Digital Glue, branding agency Create + Propel will also be assisting with a brand refresh.

The Fuel Store’s people and operations manager, Luke O’Mahoney, said: “The Fuel Store was founded to challenge the expectations of the industry, we’ve been continuously disrupting a very traditional marketplace. With the help of Digital Glue and Create + Propel, we plan on further expanding our market share and increasing our customer base.

“We have big plans for our future, and we look forward to seeing our new brand, website and marketing, help us deliver on our growth plans.”

Digital Glue’s managing director, Javan Bramhall, added: “The Fuel Store are an ambitious, Birmingham based business, who have disrupted a very traditional market. Their potential to grow and develop is significant and we’re looking forward to executing marketing plans which will enable them to maximise that potential.

”The cross discipline team of communications and digital experts we have in house, enables us to deliver integrated campaigns, which are fully focused on delivering on our client’s objectives. We’re excited to get started.”