Danish interiors brand makes move to Edgbaston Village

Danish interiors brand makes move to Edgbaston Village
The company was previously based in The Mailbox

BoConcept, a Danish designer furnishing brand, has relocated to Edgbaston Village.

Previously based in The Mailbox, BoConcept is set to open the doors of its new permanent showroom at Harborne Court, Harborne Road, on Monday.

Founded by two Danish craftsmen in 1952, BoConcept is now a global lifestyle brand, with almost 300 stores in over 60 countries.

One of just 18 showrooms in the UK, and the only BoConcept store in the Midlands, the franchise opened in 2017.

With the desire be located in a stand-alone store, BoConcept made the decision to relocate to a 3,000 sq ft unit in Harborne Court, Edgbaston Village on the Calthorpe Estate.

David Brimson, managing director of BoConcept Midlands, said: “After three successful years at our first home in The Mailbox, we’re delighted to be relocating to our new larger showroom in the heart of Edgbaston Village. The area is fast becoming a prime area for premium and niche independent lifestyle and leisure businesses, not only in Birmingham, but in the wider region, which is why we’re thrilled to call this exciting destination our new home.

“We moved into temporary premises on Greenfield Crescent at the end of last year, and our customers have already commented on how much they liked the area. The new location allows us to create a more experiential showroom for our customers, and we are excited to be taking yet another significant step in the development of BoConcept in the Midlands.”

Matt Long, director of commercial lettings at Calthorpe Estates, said: “We’re thrilled to welcome David and the BoConcept team to Edgbaston Village. The area is a thriving leisure and lifestyle destination and is quickly becoming a popular location for premium interiors, as well as niche and independent businesses.

“Situated at Harborne Court, opposite OKA and Neptune, BoConcept will be in good company, and is yet another thriving business to add to our portfolio of high-end retailers, restaurants and bars.”