Manufacturer extends reach to Central and Eastern Europe
Telford manufacturer Sirane has opened a new site in the Czech Republic.
To serve its growing customer base in Central and Eastern Europe, Sirane CEE has opened in Hranice, a small town in the east of the country, within reach of the borders of both Poland and Slovakia.
The site will continue its production of absorbent, flexible packaging, including bags, pouches, films and board-based products.
Initially, the manufacturing will be focused on absorbent products such as pads for meat, seafood and fruit.
A general manager, Michal Šedek, has been appointed as well as a sales team and production is scheduled to begin by February.
Sirane MD, Simon Balderson, said: “Our new site in Hranice is a key part of our expansion plans for the next few years, and will allow us to have manufacturing within easy reach of much of Central and Eastern Europe.
“The location is ideal, situated in the heart of Europe, with excellent transport links, and we’ve been able to recruit an excellent team, starting with Michal and more recently the appointment of members of the region’s sales team.”
Karl Heggarty, head of global sales, added: “Having spent time with Michal in the Czech Republic recently, and visited trade shows with him, I am certain we’re in good hands, and Sirane CEE will go from strength to strength.”
The new site in Hranice will complement Sirane’s existing operations in Telford (UK), Moscow (Russia), Guadalajara (Mexico) and Cape Town (South Africa).
