Payroll giving makes missions possible for Midlands Air Ambulance Charity in the West Midlands

Employees across the West Midlands have helped fund 34 lifesaving missions in the last year by making donations from their salary to Midlands Air Ambulance Charity.

Midlands Air Ambulance Charity is urging more local businesses in the West Midlands to support its lifesaving work by signing up to its Payroll Giving scheme.

Payroll Giving allows CSR-focused local businesses and their employees to make a big difference through a simple monthly commitment. It is one of the easiest ways that corporate partners can support the charity’s lifesaving, pre-hospital emergency service.

By signing up, employers can give their employees the chance to opt in and donate an amount from their monthly salary.

Concept Resourcing, a recruitment firm specialising in resourcing candidates in the engineering, IT and commercial sectors, has been supporting Midlands Air Ambulance Charity through payroll giving for several years and offers all its employees the choice to opt into the scheme. Employees can choose to donate £4 per month, which is taken directly from their wages, an additional £1 is also earnt on this donation via income tax and this boosts each employee’s donation from £4 to £5.

Chloe Swain, HR manager for Concept Resourcing says: “As a business, we recognise how important it is to give back to our local community and we are strong advocates for this payroll giving scheme offered to our team.

“Midlands Air Ambulance Charity is a cause close to our hearts, we have seen first-hand some of their fantastic work and, because of this, our employees feel proud to give back to such an important cause.”

Pam Hodgetts, corporate partnerships manager for Midlands Air Ambulance Charity, said: “Payroll Giving is such a simple and really effective way businesses and employees can help support our essential rapid response service. It is a valuable, long-term source of donations and allows participants to make simple, tax-effective donations to help support our future lifesaving missions.”

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