PR agency scores with Aston Villa brief

Birmingham-based communications consultancy Liquid has won a contract with Aston Villa Football Club and Aston Villa Football Club Foundation.

Currently finalising the redevelopment of the North Stand, Aston Villa FC is aiming to increase both its capacity as well as fan experience.

Liquid will be working on the community engagement and consultation activity over the three year development period.

Activity for the Foundation is around local and national profile raising, highlighting to a wider audience the grass roots community work, impact and opportunities of the charity.

Paul Tyrrell, chief corporate affairs officer at Aston Villa Football Club, said: “With the development of our stadium we realised we needed a team to concentrate on the consultation and community engagement while we keep up with the day to day demands of a Premier League club. Liquid showed understanding, expertise and above all a passion for sport within the Midlands, having worked across a variety of sports, clubs, charities and regeneration projects.”

Liquid CEO Elisabeth Lewis-Jones added: ‘’Villa Park is not just the heartbeat of the community in Aston and beyond it is an important sporting venue for the Midlands that will continue to raise the profile of the city and the sporting capabilities and opportunities we have in the region.”