£100m investment in Norton Motorcycles to create 300 jobs

TVS Motor Company has invested £100m in Norton Motorcycles, which it acquired in April 2020.

The investment is expected to create 250-300 direct jobs over the next three years and another 500-800 indirect jobs across the supply chain. 

Norton recently opened its new manufacturing facility and global headquarters in Solihull. It also houses the company’s global design and R&D hub.

The move forms part of Norton’s growth plan as it aims to become a leading player in luxury and high-performance motorcycles with the manufacturing facility being engineered to be highly sustainable and minimise waste.

Sudarshan Venu, the joint managing director of TVS Motor Company said: “Some of these investments have already been made, leading to the creation of a world-class facility and the imminent launch of a re-engineered V4 SV and 961 Commando. 

“A world-class team led by Robert Hentschel is working to bring Norton back to its rightful place.  This investment will be towards electrification, cutting edge technology, world class vehicles, manufacturing, sustainability & the future of mobility.”

The Prime Minister Boris Johnson said: “Trade and investment between the UK and India is creating good jobs and sustaining livelihoods in both of our countries. I’m very pleased that TVS Motor Company has decided to join the legions of Indian companies investing in the UK, boosting our future mobility sector and driving economic growth.”