Creative agency feeling healthy with trio of medical client wins
Creative agency Big Cat, based at the Jewellery Quarter in Birmingham, has won a trio of medical clients.
The first is IcleTest, a product that detects invisible blood in urine, a potential early warning sign of prostate, bladder and kidney cancer.
IcleTest came to Big Cat looking to help them increase awareness and credibility of this new product innovation through a PR push. Big Cat delivered a PR campaign leveraging television’s Dr. Hilary Jones’ top tips for how men can protect their prostate health.
Meanwhile, the agency is working with NHS Bedfordshire, Luton and Milton Keynes (BLMK) which is seeking to increase COVID-19 booster vaccine amongst Pakistani communities in the East of England.
Big Cat was tasked to activate a creative behaviour change campaign.
An existing Big Cat client, Cardinal Clinic has expanded Big Cat’s marketing role with the addition of SEO, blog content, web consulting and ongoing management of paid digital and social activities.
Cardinal clinic is a private mental health clinic in Windsor offering in-patient, out-patient and daycare services for eating disorders, anxiety and depression and addiction.
“Our portfolio of healthcare clients are emblematic of our key value – to enrich the lives of people,” says Anthony Tattum, CEO of Big Cat. “Although, like every business, we have inevitably come up against challenges over the last two years, we are thrilled to see our portfolio continue to grow as we welcome these three clients.
“We’re looking forward to continuing to do great work and make a positive impact on the lives of their target audiences.”