PR agency entertained with latest client

Toy retailer The Entertainer has appointed Rewired to deliver its national PR strategy and ongoing campaign support.

The Birmingham-based communications agency was selected to work with The Entertainer’s marketing team to support the company’s national PR strategy, including the ongoing press office and additional campaign activity.

Founded in 1981 by Buckinghamshire husband and wife team, Gary and Catherine Grant, The Entertainer is the largest family-owned toyshop chain in the UK.

It has more than 170 stores and a strong online presence.

The Entertainer adds to Rewired’s portfolio of retail and leisure clients including Heal’s, Derbion, Cadbury World and Twycross Zoo.

Ruth Pipkin, managing director at Rewired, said: “The Entertainer was looking for an agency to provide a fresh take on its communications and drive online sales, as well as raising the profile of its charitable work.

“We’re looking forward to bringing together our experience and insight to drive awareness of The Entertainer and its strong values, alongside creating a programme of exciting campaigns and immersive experiences to drive footfall and sales. With a busy year ahead for the brand and the toy world, it’s a great time for us to be supporting The Entertainer’s team.”

David Westman, PR manager at The Entertainer, said: “There are a number of significant milestones planned at The Entertainer over the years ahead and we’re thrilled to have the team at Rewired on board to help us maximise our activity.”