Retail giant plots global HQ in Warwickshire

How the huge new site could look

Retailer Frasers Group has announced plans for a potential global headquarters campus at Junction 2 of the M6 in Ansty, Warwickshire.

Frasers Group owns Sports Direct, FLANNELS, House of Fraser, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, Frasers and Everlast.

Designed by world-leading architects, Grimshaw – the firm behind the Eden Project and London’s Elizabeth Line – the Campus would include logistics, offices, R&D retail, a hotel, and leisure facilities. A gym, swimming pool, and bookable courts and pitches are also planned and would be open to the public.

A spokesperson at Frasers Group said: “To accelerate the business’s growth and support our future, we have explored options for a potential new site. This new location would provide the group with a well-located, world-class platform to further deliver our successful elevation strategy. The proposals for the new site, remain subject to a planning process.”

The proposals are subject to planning approval and a planning application is set to be submitted to Rugby Borough Council in the coming months. Before an application is submitted, a public consultation has been launched.

Close