Vacuum brand snapped up by consumer goods giant

Consumer goods manufacturer RKW has completed the acquisition of a vacuum cleaner brand.

RKW – the trading division of the family-owned Sutton Venture Group (SVG), purchased the Goblin brand from Glen Electric.

Goblin was launched in 1926 by the British Vacuum Company who invented the vacuum cleaner, and subsequently installed the first vacuum cleaners in Buckingham Palace in 1902.

From the 1960’s Goblin manufactured portable vacuum cleaners for domestic use, becoming one of the UK’s leading brands. 

RKW, established in 1989, employs more than 500 staff through its offices in the UK, Hong Kong, India, and China. The company designs, manufactures, and distributes small domestic appliances and housewares for leading brands such as Tower, Black + Decker, Lavazza, Smeg, Swan, Russell Hobbs, and Breville. 

From its 750,000 sq ft distribution centre based in Staffordshire, products are sold to major UK retailers which include Argos, Currys, Very, Asda, Tesco, Sainsbury’s, Morrisons, B&M, and Amazon. 

SVG Chairman Rob Sutton said: “Goblin, steeped in British heritage is recognised for its quality and value, and fits perfectly with our existing brand portfolio and our international growth strategy”.

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