Indie pizza business up for sale as administrators brought in

Efforts to sell Warwickshire indie pizza chain Birtelli’s are ongoing after administrators were called in.

Matt Hardy and Andy Turpin of Poppelton & Appleby were instructed on January 26 to the company which started trading five years ago from its Leamington premises, selling premium pizzas under the supervision of a Michelin starred chef. Birtelli’s earned 5 star reviews for its products and services and achieved a top rating on Tripadvisor.

During the Covid pandemic, the business pivoted to offer pizza kits by post for home cooking and built up a database of clients.

The planned expansion of the business led to the acquisition of a second restaurant in Coventry in 2022. However, the expected investment to fund the expansion did not materialise and resulted in cashflow challenges. The business ceased trading in 2022 and the workforce of 15 staff were made redundant. The director started to market the business and assets which led to a number of offers being received.

Matt Hardy of Poppleton and Appleby said: “We are working with the director to continue discussions with potential buyers who have expressed interest in the business and its assets. There is a unique opportunity for a new owner of Birtelli’s to build on its existing reputation, brand and loyal customer base.”