schuh Kids steps in to Merry Hill

schuh Kids, the kidswear-focused branch of footwear retailer schuh, has signed at Merry Hill shopping centre.

Set to launch the 4,000 sq ft space this summer, the new store expands upon the existing schuh Merry Hill offer, with schuh Kids taking the unit adjacent to its parent brand.

The new schuh Kids store will join the recently opened Vanilla, with womenswear brand having just launched its 4,500 sq ft space in the destination.

Alistair Winning, asset manager at Sovereign Centros, said: “The signing of schuh Kids, which builds on the existing offer of schuh, is testament to our efforts to create long-lasting and successful partnerships with leading retailers. We strive to respond to consumer demand wherever possible, and expanding the offer of existing tenants that our customers love is evidence of this. We look forward to welcoming schuh Kids to Merry Hill this summer, and are also delighted to enhance the womenswear offer with the opening of a trend-led brand in Vanilla.”

Neil Partington, retail director at schuh, added: “We are delighted to introduce schuh Kids into a new unit at Merry Hill, to provide a seamless shopping experience to our customers in the West Midlands. Meeting the growing demand from kids in the region, the new schuh store will provide a vibrant home for our ever-growing footwear offering. Adapting to changes in the market, the store will move away from traditional gendered categorisation and present each collection by brand, as part of our new 2020 store design concept.”

JLL and Time Retail Partners represent Merry Hill.