New PR name for Birmingham
Following a global merger, Birmingham-based PR consultancy, Trimedia, has both a new name and a new head of office.
Grayling Midlands, as the consultancy is now known, is a key office in Grayling’s UK network as well as being part of a public relations consultancy that is now the world’s second largest independent communication firm.
Heading up the Birmingham office is Kate Macnamara, who has more than 10 years’ experience gained in PR and communications roles, both client and agency side.
Previously PR Group Account Director at GyroHSR, she was responsible for growing the PR business, working out of the full service marketing agency’s Manchester and London offices, increasing revenue by more than 30% in 12 months.
Prior to her position at GyroHSR, she was Head of Marketing & PR at Galleria Retail Technology Solutions, overseeing communications activity in the UK and US and specifically launching the niche technology vendor to the US retail and technology markets.
Grayling Midlands has a 40 year history in the region. Its clients include Land Rover, Highcross Leicester, Canned Food UK, Construction Skills and O’Neills. The consultancy was recently awarded CIPR Midlands Outstanding Consultancy of the Year at the end of 2009.
Grayling’s Sally Rhodes, Managing Director – UK Nations, Regions & Ireland, said: “The Midlands office has a broad client portfolio, ideally suited to Kate’s experience.
“Having spent time on both sides of the fence, she truly understands the needs of clients and has a proven track record in successfully running and growing an agency profit centre. She’s an ideal fit and has joined us at a very exciting time.”
Owned by Huntsworth, the new Grayling – the result of merging three successful companies, Grayling, Trimedia and Mmd – has 900 staff in 70 offices in 40 countries across Europe, the United States, the Middle East and Asia Pacific.
On joining the company, Ms Macnamara said: “This is an incredibly successful and well respected business and I’m delighted to be a part of it.
“The team here consistently delivers effective campaigns and really care about our clients. The recent award win is a testament to that and I will build on this success to grow the business further.”
