Hammerson welcomes Lane7 to Bullring & Grand Central with largest investment to date

Boutique bowling concept Lane7 has officially opened its largest-ever location at Bullring & Grand Central.

Hammerson said the addition reflects its “strategic focus on placemaking and enlivening its destinations” by introducing new social and entertainment brands, alongside events and market firsts.

As the brand’s largest ever investment, the new 28,000 sq ft flagship space can accommodate up to 1,000 visitors and features its widest offering including bowling, augmented darts, floor shuffle, curling, ping pong, pool and dedicated karaoke booths.

Located on Link Street, which connects Bullring to Grand Central, Lane7 further supports the destination’s entertainment offering and joins Sandbox VR, the virtual reality concept which recently launched in Grand Central, Treetop Adventure Golf, and TOCA Social – due to be unveiled next year. It also complements a host of brands set to open in the run up to Christmas including Nike, M&S, Bershka, Pull&Bear and Watches of Switzerland.

Toby Tait, director asset management, Hammerson, said: “The opening of Lane7 is another important step forward in Hammerson’s evolution of Bullring & Grand Central bringing to life our ‘destination’ with innovative entertainment, leisure and social experiences that engage and excite new audiences and drives footfall. This new bowling concept further strengthens our offer and complements the existing food and social hub in Grand Central.”

Tim Wilks, director at Lane7 Group, said: “As part of our ambitious national expansion programme, we are targeting the UK’s best cities, and Birmingham certainly fits this brief. The launch of our largest location and biggest investment to date is a pivotal moment for the Lane7 brand. After the success of our initial site in the city, we are delighted to have launched our elevated Lane7 on Bullring and Grand Central’s Link Street, within West Midlands’ best-connected retail and leisure destination.”