Developer granted approval for 33-storey complex in Birmingham

Howells, working on behalf of Urban Vision, has gained approval from Birmingham City Council’s planning committee for The Hundred, a new 33-storey Build-to-Rent complex on Broad Street.

This landmark development will offer 294 homes on a city centre brownfield site.

The Hundred aims to be one of Birmingham’s most sustainable projects, featuring all-electric systems and innovative technology to boost efficiency and cut down on carbon emissions and costs for residents.

Designed with communal amenities like co-working spaces, lounges, and rooftop gardens, as well as opportunities for street-level shops and eateries, The Hundred aims to enhance community living.

Located at 100 Broad Street, the site was previously earmarked for a 61-storey residential tower, which proved impractical. Howells and Urban Vision’s revised plans promise a sustainable, adaptable building with an architectural style that nods to Birmingham’s heritage.

With an asymmetrical design offering panoramic city views, The Hundred will contribute to Birmingham’s skyline while generating new job opportunities during construction and operation.

Mark Owen, director at Urban Vision, said: “The Hundred” is a fantastic opportunity to deliver one of Birmingham’s most sustainable buildings, which adds real value to the city and its skyline. We want to deliver a development that will set the standard for tall buildings in Birmingham but also draw on the city’s heritage.

“As an underutilised brownfield site, this is an opportunity to support the wider regeneration of the area – driving local growth, creating a new community and creating jobs. We must get this right and deliver. Our proposals are deliverable, and we now have planning consent so construction can begin as soon as practically possible. Working with Howells, the wider team which includes RPS, Core5, Cundall, Ramboll, and Williams Gallagher, we’re looking forward to delivering The Hundred (”

Howells director, Robert King, said: “This project has challenged us to look again and question the blueprint for efficient tall building designs. The stepped form has created an opportunity to explore a unique, sustainable approach to high-rise living and integrates new regulations and construction techniques.

“The Hundred pays reference to Birmingham’s architectural modernist past while looking to the future to create a building that is more Birmingham, less anywhere. We’re excited that the plans have been approved and we’re looking forward to continuing to work with Urban Vision and the rest of the design team to realise the scheme to provide sustainable, build-to-rent homes for the current and future residents of Birmingham.”

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