People: Unity Trust Bank; Jerroms

Unity Trust Bank, which supports organisations to deliver positive social impact, has announced the appointment of Penny Hogan as chief financial officer.

Hogan first joined Unity in 2021 as a financial controller, and her promotion to chief financial officer (CFO) reflects her strong contribution to the business over the past three years.

With 14 years’ experience in financial services, she previously held senior positions at the Co-operative Bank, including head of retail pricing and head of financial reporting, and at Deloitte, working in Manchester, London, New York and Dubai.

In her new role as CFO, Hogan will be responsible for the delivery of investment in business change areas to continue to enhance customer experience – from Unity’s online banking platform to the introduction of new digital tools and products.

She said: “I’m delighted to take on my new role as chief financial officer. Unity’s ambition to help create a better society is at the heart of its proposition and this strongly aligns with my own personal values. It’s incredibly rewarding to work for an organisation that prioritises positive impact alongside profit, and with Unity’s strong purpose and ambitious growth aspirations, it’s an exciting time for the business.

“I often think of this role as chief “futures” officer, as through delivering strong commercial returns, we can continue to support organisations that demonstrate a positive contribution to social, economic and environmental change. And in doing so, we can further strengthen our impact, broaden our reach, and help to unlock future pathways and opportunities for communities most in need.”

Jerroms, a Solihull-based financial group providing personal, business advisory and corporate services, has announced the appointment of two new directors.

Chasz Coulsting

Chasz Coulsting will take the role of director of corporate finance. Coulsting will focus on developing and growing the corporate finance and transaction support offering at Jerroms.

His expertise spans mergers and acquisitions, and transaction support, alongside broader advisory services, including valuations, forecasting, business planning and restructuring.

In his career, he has held positions at Crowe, Begbies Traynor and Leonard Curtis, where he specialised in restructuring advisory services.

Daphne Hemingway will take the role of VAT director. Hemingway will spearhead the establishment of the VAT advisory department. This initiative aims to enhance Jerroms Miller’s service offerings for both new and existing clients.

Daphne Hemingway

Starting her career at ‘Big 4’ firms and a further 10 years as a VAT partner in the ‘mid-tier’ sector. She has experience across all business areas, specialising in property, construction, dispute resolution with HMRC and VAT litigation, M&A activity, charities and not-for-profit, international services and the cross-border movement of goods, finance, and technology.

Lucas Markou, director at Jerroms, said: “We are thrilled to welcome Daphne and Chasz to the group. Their combined expertise will drive innovation, enhance our service offerings, and align with our mission to support clients throughout their entire
personal or company lifecycle.”