New strategic research arm for Birmingham creative agency
An insight and strategy agency in Birmingham has joined with the Lunar Agency, to extend the expertise, services and capabilities of the client offering.
Beatfreeks says it connects brands and institutions to the largest generation in human history through research and strategy.
It will become the strategic research arm of the Lunar Group, following work for local and global brands including West Midlands Combined Authority, National Trust, Coca-Cola, Mars, Google and TikTok.
This venture provides an opportunity to combine Beatfreeks’ methodology and the Lunar Group’s expertise to deliver a multi-generational offering.
Founder and chair of Beatfreeks, Anisa Morridadi, will become a partner of Lunar and retain her role as founder & chair, Sinead Quinn as director of client relations & operations will be a main point of contact for the Beatfreeks business.
Current managing director & co-founder of Lunar Bloxham Robert will extend his role at Lunar to become fractional managing director of Beatfreeks.
Jacqueline Tarry will also extend her role at Lunar to become fractional chief strategy officer at Beatfreeks.
Morridadi said: “With a decade already behind us of influencing some of the biggest brands and funders of our time by centring the voices of those often unheard, this venture marks an exciting step for Beatfreeks increasing our capabilities and our reach. We know companies both crave and fear future generations; and see their ideas and insights as a way to keep braving the uncertainty and earn more relevance. We have seen first-hand that our ‘qual-first’ approach to research leads to better strategy and stronger campaigns. Finding truth and authenticity leads to advocacy, and together with Lunar, we’re on a mission to build truly relevant brands that understand the ‘mood of now’ and are actively shaping tomorrow.
Co-Founder of Lunar, Ed James said: “Birmingham is full of creative energy and talent, but we’ve identified a crucial gap in harnessing the power of insights, particularly around the next generation of workers and consumers – allowing us to keep brands relevant. This partnership is set to bridge that gap, empowering us to elevate our strategic offerings and drive impactful, data-driven results for our clients.”
