£10m Aston Martin showroom to open in Birmingham

A new £10m Aston Martin showroom will open in the West Midlands later this year close to the brand’s manufacturing facility in Gaydon, Warwickshire.

In September, Aston Martin Birmingham will move from its current location on Kenilworth Road in Hampton in Arden to a larger facility at The Green in Shirley, near Solihull, creating 30 jobs.

Operated by Grange of the Cambria Automobiles group, the new dealership is currently under construction.

The new 1,720 sq m building will feature two floors and a rooftop area and will be one of the first UK dealerships to showcase Aston Martin’s new corporate identity, offering personalised customer experiences and technology to configure cars on a lifesize LED screen digitally.

Dean Spragg, head of business at Aston Martin Birmingham, said: “This is an incredibly exciting project which will provide an enhanced, tailored experience for our Aston Martin customers and become a key gateway into one the most prestigious collections of luxury car showrooms outside of the capital.

 “This state-of-the-art showroom will have the distinction of being the closest dealership in the world to Aston Martin’s headquarters and sports car manufacturing facility at Gaydon. We are delighted that Aston Martin Birmingham will be the very first in the UK to embrace the brand’s new corporate identity, with Aston Martin design ethos at the heart of the building, from the elements of art gallery and boutique which characterise the interior to the striking glazed facades which allow unobstructed views into the showroom from outside. This is a hugely significant development for the West Midlands economy, representing a vote of confidence in the region.”