Oil tank supplier boosts turnover by more than £450,000

A supplier of heating oil tanks, based outside of Stratford upon Avon, has increased its turnover by more than £450,000 in 12 months.

Quicktanks, founded by Brendan Mutton in 2019, supplies a range of heating oil tanks to both installers and private owners around the country through its website.

While trading was steady, Quicktanks appeared to be hitting a ceiling in terms of new sales coming in. After receiving advice on its marketing strategy from Business Ready, funded through the UK Shared Prosperity Fund and by Warwickshire County Council, the company overhauled its approach to Google advertising and saw results improve almost immediately.

Mutton said: “While our sales weren’t awful, we had hit a point last year where sales growth was not where we wanted it to be.

“I’d worked with Steve Tipson at Business Ready with my other business, Muttons Country Store so I contacted him again to see if they could assist with Quicktanks.

“We sat down with Steve and looked at our current marketing strategy, and he helped us realise that diligent spending on Google advertising, as well as improving SEO and hiring an agency to look after it for us, would help with attracting more customers to the website.

“After analysing the data, we hired an agency and asked them to deliver what we had discussed, and sales enquiries surged practically overnight.

“Over the course of the year, it led to an additional £452,000 in revenue – which was an incredible result.

“Business Ready’s advice and Steve’s support has enabled us to make the most informed decision – they very much guided us rather than dictated to us.

“Due to that advice, we are now thinking about branching out into further types of storage tanks, such as water and septic tanks, at a much earlier stage than before.”

Steve Tipson, business support adviser at Business Ready, said: “The main thing I identified when working with Quicktanks was that it was not spending money on advertising in the best way to generate new sales.

“We aimed to enable a shift in mindset at Quicktanks that allowing a specialist agency to handle a lot of the heavy lifting and being selective in what you pay for makes good business sense.

“The results have been amazing for Brendan and the team, and it’ll be great to see where they go from here with their expansion plans.”