Birmingham marketing agency helps Costa brew up new campaign

Coffee chain Costa Coffee has partnered with Birmingham-based marketing agency, ITG to roll out over 186,000 assets across its estate.

Working with Costa’s creative agency, VML, ITG produced 1,085 pieces of unique content and delivered 186,954 assets, featuring everything from Costa classics to bubble frappés and iced whipped lattes.

Julia Foye, head of marketing at Costa, said: “It’s the best launch of a campaign to date. ITG produced a huge volume of high-quality content at pace to bring summer to life throughout our estate. We have a long-standing partnership and we continue to be impressed by ITG’s ability to exceed our expectations with each campaign.”

Andrew Swinand, CEO of ITG  said: “It is a pleasure for ITG to partner with forward-thinking marketers such as Costa who understand the power of leveraging tech-enabled, agile content to deliver a greater volume of engaging content at significantly reduced costs to halo their brand campaign across all marketing channels.”