Landmark hotel hits the market with £12m price tag

The Cube Hotel has been placed on the market after its owner collapsed into administration last month.

TheBusinessDesk.com revealed that MSHA Global Investments, the operators of The Cube Hotel in Birmingham, appointed administrators at Quantuma. 

It comes just two years after the hotel, formerly known as Hotel Indigo, was acquired by MSHA in a £12.5m deal. Watling Real Estate and Graham + Sibbald are selling the long leasehold interest with a price tag of £12m. 

The opportunity comprises a 52-bedroom hotel with extensive city views, a 180-cover Marco Pierre White branded restaurant, and a rooftop bar along with private dining and function rooms.

The hotel and Marco Pierre White restaurant, situated on levels 7, 23, 24 and 25 of the iconic Cube development, remain open and fully trading while advisors from Watling Real Estate and Graham + Sibbald seek a purchaser for the business and assets as a going concern. 

MSHA owns the leasehold to the Marco Pierre White restaurant but is unaffected by the administration. Black & White Hospitality owns the master franchise rights to the restaurant located on the top floor of The Cube and the restaurant and bar continue to take bookings and operate as expected.

The Cube Hotel employs nearly 100 members of staff which have been retained by administrators at Quantuma. 

Chris Davies, a director in the Birmingham office of Watling Real Estate, said: “This is a rare opportunity to acquire a prime city centre hotel and well established restaurant in a landmark building.”

Hugh Anderson, a partner in Graham + Sibbald’s hotel team, added: “The asset offers further branding opportunities and the potential to enhance trading significantly, capitalising on the panoramic views across Birmingham and the stunning outside terraces at level 25.”