Online fashion retailer partners up for series of online shopping events

MandM, the online retailer known for discounted fashion, sports and outdoor brands, has kicked off a series of live shopping events on Facebook and Instagram in partnership with Sprii.

Earlier this month, the Hereford-based retailer hosted its inaugural live event, streaming directly from the MandM head office.

Viewers had the opportunity to purchase a selection of men’s and women’s coats and jackets during the livestream.

The event was powered by Sprii, a live shopping technology company that allows retailers to sell directly to consumers through smartphones or desktops.

Customers could enter shop codes in the comments to make purchases, ask questions and participate in competitions throughout the session.

Tom Goode, customer and e-commerce director at MandM, said: “We’re excited to have launched our first live shopping event in collaboration with Sprii. This new format allows us to bring the MandM energy and excitement directly to our customers’ homes, creating an engaging and interactive experience. Not only did our viewers get to explore deals on jackets and coats for men and women but they could also ask questions and make purchases in real time.

“With thousands of customers tuning in and engaging through comments or purchases, it’s clear that live shopping resonates with our audience. We look forward to continuing these events and offering even more ways for our customers to connect with the MandM brand.

Macdara Duncan, international director at Sprii, said: “We’re thrilled to be working with MandM on their first live shopping event. Live shopping offers a unique and engaging way for brands to connect directly with their customers. The combination of interactive shopping and exclusive deals really resonated with viewers, and we’re confident that as more people experience this innovative format, engagement will only grow.”