Aston Villa reveals major plans for ‘premier’ venue

Aston Villa Football Club has announced plans to create a major multi-use venue as part of its ambitious masterplan.

‘The Warehouse’ will become the largest beer hall in the Premier League when complete and will be free for ticketed supporters on matchdays.

Beyond matchdays, The Warehouse will transform into a ‘premier’ concert venue and event space. The 3,500-seater venue will host “world-class performances”, from live music and sporting events to community activities.

The project includes the development of a new ticketing office, an improved plaza in the North Grounds for large player receptions and an expanded club shop.

Aston Villa says that redeveloping the North Grounds generates additional revenue streams that allow the Club to comply with stringent Premier League regulations, whilst looking to cement its position as “a powerhouse capable of continually competing and winning at the highest level”.

Chris Heck, President of Business Operations at Aston Villa FC, said: “This is a transformational project, well on its way to completion for next season. We want to create the best matchday experience possible in the Premier League, so we’re giving our fans an open space to do what fans do best–come together to celebrate the players, the game and the lifeblood of this community.

“And the strategic decision to utilise this space as a world-class entertainment venue adds another pivotal piece to climbing the financial fair play mountain. Everything we do is designed to make this Club one of the best in the world, on and off the pitch.”