Preferred developer appointed to major Stoke city scheme
A regeneration and development partnership has been formed to deliver the multimillion-pound Etruscan Square project.
Stoke-on-Trent City Council has granted preferred bidder status to Genr8 Kajima Regeneration (GKRL) for the residential led mixed-use development in Hanley.
Once the formal selection process is complete, the partnership will move forward with plans for the site, including a mix of around 300 homes alongside leisure and commercial opportunities.
The development site, which is supported by £20m of Government funding, was once home to the old bus station and former East-West Precinct and lies adjacent to the city’s principal retail centre, next to Hanley Bus Station.
GKRL is an established joint venture between Genr8 Developments and Kajima Partnerships. The JV’s work includes the Rochdale Riverside transformation, the UK’s first Health Innovation Neighbourhood in Newcastle and regeneration schemes in London, Merseyside, Telford and Winchester – comprising a pipeline of 3,500 homes and a combined GDV in excess of £1bn.
It intends to work with partners to deliver a range of residential tenures across Etruscan Square and other development sites across the city, including PfP Igloo.
Cllr Finlay Gordon-McCusker, cabinet member for transport, infrastructure and regeneration at Stoke-on-Trent City Council said: “Etruscan Square is one of the most significant regeneration sites in our city, and for far too long, people have been promised action but have seen little progress. That is going to change.
“Having grown up and lived here all my life, I know how frustrating it is to see empty sites holding back investment, jobs, and opportunity. It’s a waste, and it’s stopping our city from reaching its full potential. My absolute priority is to put that right—to bring these spaces back into use, to create a thriving city centre, and to keep our promise to regenerate our city.
“This partnership is a vote of confidence in Stoke-on-Trent’s future. We are working with a developer that has a strong track record of delivering, and together, we will make real progress—delivering high-quality, affordable homes and new opportunities for businesses and residents.
“This is how we will rebuild our city and restore trust in regeneration: a clear plan, the right partners, and a firm commitment to delivery. No more false dawns—just real, tangible progress for Stoke-on-Trent.”
Richard Ingham, director of Genr8 Kajima Regeneration commented: “Etruscan Square presents a unique opportunity to revitalise the city centre through a high quality, residential led mixed-use development. Our track record in delivering large-scale regeneration schemes across the UK is driven by our tenacity and passion for creating transformational, aspirational, sustainable environments where communities can thrive. We look forward to collaborating closely with the Council and delivering long-term economic and social value to local residents and businesses.”
