JLR aims to drive innovation with supply chain challenge

Jaguar Land Rover (JLR), in partnership with Plug and Play, has launched its second innovation challenge.

The goal is to encourage startups, academia, and other innovators to create a future-focused supply chain mapping technology.

They are tasked with developing solutions to improve supply chain traceability, risk mapping, and visibility, from Tier 1 suppliers to raw material extraction.

Solutions may include AI, big data, and predictive analytics.

Winners will have the chance to collaborate with JLR specialists to develop a proof of concept.

Paulina Chmielarz, digital & innovation director of industrial operations at JLR said: “The future of supply chains is autonomous, intelligent and data-driven. At JLR, we’re harnessing the power of AI, machine learning, and real-time analytics to unlock unprecedented visibility and resilience.

“But we know the next breakthrough won’t happen alone – that’s why we are calling on innovators, start-ups, and tech pioneers. Join us in building the next generation of automated supply chains and redefine what is possible.”

Since the Covid-19 pandemic, JLR has streamlined its supply chains, working closely with suppliers to improve planning, visibility and protect the company from disruptions.

As JLR moves forward with developing next-generation electric vehicles and expanding its global supply networks, it is aiming to strengthen supply chain resilience further.

Innovators have until April 25, 2025, to apply for the innovation challenge.

Kieran Borrett, director of Plug and Play UK said: “At Plug and Play, we believe that fostering collaboration between established industry leaders and pioneering startups drives meaningful advancements. This challenge represents an incredible opportunity for startups to showcase their technologies and make an impact on the future of our planet and its communities.”