Midlands marcomms merge to form new consultancy

MIDLANDS marcomms BCS PR, BCS Creative and BCS Digital have merged to create a new integrated consultancy.

The new agency, bcsAgency, now specialises in online and offline campaigns including PR, social media strategy, website and mobile, direct mail, design and advertising to a national and international client base, which include Experian, Capital One, Siemens and Pirelli.

It also manages integrated campaigns for a range of clients, including international online foreign exchange trading platform OANDA, French consumer goods firm Cadum and builders merchants Jewson.

Boyden Carmichael-Smith Associates was established in 1995 by Alan Boyden and Murray Carmichael-Smith as an MBO from Grey Midlands.

It later rebranded to BCS Creative and launched BCS PR in 2002. In 2010, Freeserve founder Rob Wilmot became a shareholder and director adding BCS Digital to the group of companies.

Mr Wilmot said: “Over the last 16 years, the separate BCS businesses have delivered highly acclaimed creative campaigns. However, online and digital is becoming ever more pervasive and we are witnessing a paradigm shift in the way people engage with each other and with brands.

“This merger means that we will provide an even greater level of customer service for clients who will be able to access the range of insights and skills that can only be offered by a truly integrated marketing communications agency.”