Hollywood Monster goes for gold at new Westfield centre
BIRMINGHAM-based graphics firm has landed one of its most prestigious contracts yet – to design the banner adorning the new shopping centre next to the Olympic Village in London.
Hollywood Monster has been awarded the huge Olympic site contract by Westfield, the latest in a string of high-profile projects it has completed for the retail giant – owner of the Merry Hill Shopping Centre in Dudley.
The £1.45bn Westfield Stratford City – Europe’s largest urban shopping mall with over 300 High Street names and 50 restaurants – will be officially launched by Pussycat Doll Nicole Scherzinger on Tuesday.
The agency employs around 65 people and works with major companies including Next, Virgin Media, LilyWhites, Debenhams, Ann Summers, Coach, Whistles, HMV, Westfield, Carillion, Morgan Sindall, Lovell Homes, Redrow and Bovis Homes.
In addition to retail, it is also active in sectors such as commercial and residential property, construction, corporate, exhibition, outdoor media, event, stadium, museum and theatrical.
Simon McKenzie, a director at the firm, said: “We’re used to tackling huge projects, working as we do with various sports stadia and major construction clients, but this is the largest banner display we’ve ever undertaken. In fact, we believe it’s the largest ever produced in the UK.”
Measuring a vast 350m by 14m, the banner display, which has images with a retail theme, is being installed this week at the Westfield Stratford site, directly opposite the new Olympic stadium.
“It’s a huge coup for us because Westfield Stratford is the retail development of the moment – it’s part of the UK’s most ambitious regeneration project in the run up to the 2012 Olympic Games and of course it’s one that we’re really excited to be involved in,” added Mr McKenzie.
In addition to huge banner, the firm is also producing 85 hoardings for the site; 40 vinyl glass wraps and 45 fabric hoardings.
A creative team has been producing the banner over the past 20 days at Hollywood Monster’s Tyseley office.
