Liquid flows into the Channel Islands
BROMSGROVE-based Liquid Public Relations, owned by former CIPR president Elisabeth Lewis-Jones, has become the first UK PR consultancy to have a formal alliance with an agency in the Channel Islands.
Ms Lewis-Jones has linked up with One Strategic, a new full service pan-Channel Island consultancy formed by six of the Channel Islands’ leading advertising, branding, marketing and PR professionals.
The link enables the Worcestershire firm to compliment its London office with offices in St Peter Port, Guernsey and St Helier, Jersey.
The seven-strong team at Liquid PR is now supported with a team of four in Jersey and a team of two in Guernsey. Together they offer consumer, retail, business to business, public affairs, crisis management, social media, travel and tourism as well as financial marketing expertise.
Ms Lewis-Jones, Liquid’s managing director, said: “With the growth in offshore activity and a focus on ethical marketing of professional services and financial institutions, I wanted to find a full service consultancy that would offer such expertise but also share Liquid’s culture and ethics.
“We have already started to work on a number of projects together both in the UK, the Channel Islands and the Middle East.”
She said the Jersey and Guernsey team comprised some of the most qualified practitioners in the Channel Islands with professional accreditations from all three leading communications bodies – the Chartered Institute of Public Relations, the Chartered Institute of Marketing and the Institute of Practitioners of Advertising.
“Their combined experience and expertise sets One Strategic apart from other regional agencies and together with the expanding team at Liquid PR we will have a long, mutually-beneficial relationship,” she added.
