Cogent Elliott goes for gold with Olympic artwork
INTEGRATED marketing agency Cogent Elliott is helping to create a stunning work of art to launch the West Midlands’ ‘Godiva Awakes’ project at this year’s London 2012 Cultural Olympiad.
Cogent has been working in partnership with Coventry-based Imagineer Productions since June 2011 on a voluntary level to support the project. The agency was briefed to develop a striking visual identity for the Godiva project.
The Meriden-based agency also created the strap-line ‘an extraordinary journey’ to support the project.
Cogent’s creative team, led by creative director Richard Payne and Emma Vaughan, designed the ‘Godiva Awakes’ identity, which features a teasing silhouette of the Anglo-Saxon noble woman Lady Godiva and is surrounded by various representations of the diverse industries of the West Midlands past, present and future, which lie at the heart of the project.
Diane Burdett, Cogent’s commercial director, said: “We’re delighted to be supporting Imagineer on this unique and creative project that will be the Olympic centrepiece for the West Midlands region.
“Our creative teams have worked hard to encapsulate the true spirit of Godiva and what she represents here in the Midlands.”
The Godiva Awakes project will see the creation come to life in a spectacular performance involving dancers, actors, musicians, fireworks and much more when the event starts in Coventry on July 28.
Powered by 100 cyclists and clothed in a coat crafted by artists from across the West Midlands, Godiva will then journey from Coventry to London to celebrate the London 2012 Olympic and Paralympic Games.
Godiva herself is a 10 metre high large scale-puppet which has been constructed out of lightweight materials. It will be operated by a team of puppeteers, and her movement and expressions will be achieved through a combination of traditional puppetry and modern animation techniques.
Jane Hytch, director of Imagineer Productions, said: “The beautiful brand image presented by Cogent has encapsulated the project perfectly and has been a spring board for our own creative thinking about how we spread the word about our project.”
How the artwork looks
