Contact made at TheBusinessDesk.com event leads to contract win
PURITY Beers has struck a deal with Birmingham’s Hotel La Tour for three of its beers to be served to customers in its bar and restaurant.
The pair met at TheBusinessDesk.com’s West Midlands Business Masters awards in May where Hotel La Tour was a sponsor and Purity an award winner.
The hotel will now stock the Warwickshire brewery’s serve Purity’s Pure UBU, Pure Gold and Mad Goose ales.
Hotel La Tour managing director Jane Schofield said: “They are great beers and we like Purity’s dedication to premium quality, plus its commitment to supporting the environment.”
Purity’s head of sales Simon Lewis said: “Our beers have striking branding but are brewed traditionally using the finest natural ingredients. They are a perfect complement to Hotel La Tour’s modern take on classic hospitality.”
Purity beers can be enjoyed at the Albert Street hotel’s Alvar Bar and the team is also matching the ales to dishes on the menu of its Marcus Wareing-inspired Aalto Restaurant.
The brewer has enjoyed considerable growth in recent years, up 20% in terms of revenue year-on-year to date. Plans for a new brew house are well underway with the final phase of planning just agreed.
Hotel La Tour – which opened in March – plans to work with Purity on a
series of special events.
