£5m JCB exhibition secures design awards
STAFFORDSHIRE excavator manufacturer JCB has won two awards for its new £5m customer attraction, The Story of JCB’.
The 2,500m² exhibition, opened a year ago at the firm’s Rocester headquarters, has won the awards for design excellence.
The display includes 14 zones which take the visitor on a journey through time, starting in the 1820s, when the Bamford family were blacksmiths in Uttoxeter through to the present day when JCB has 22 plants worldwide.
The first accolade was won at the Roses Creative Awards in Manchester where the exhibition secured Gold in the Exhibition/Point of Sale category. The Story of JCB also won gold in the Scottish Design Awards in the same category. The awards recognise creativity, entertainment value and consistency of graphic design.
JCB Worldwide Marketing Director Matt McClurg said: “The team behind the development of The Story of JCB did a magnificent job and these awards are very well deserved. The exhibition plays a very important role in securing new business for JCB and since opening 20,000 people have visited and have been full of praise for what has been created.”
JCB’s internal design and advertising agency, JCB DesignWorks, led the project to create the exhibition and teamed up with Edinburgh-based agency Studio MB to deliver the end result.
JCB uses the exhibition as a powerful selling tool, particularly in the emerging markets, where a greater appreciation of the company’s heritage helps potential customers understand the business and why JCB machines are as popular as they are.
JCB Worldwide Head of Creative Steve Brazier is pictured holding the Roses trophy. Looking on from left: The Story of JCB Project Delivery Managers Colin Bond, Geoff Bourne and JCB Worldwide Marketing Director Matt McClurg.
